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Digital marketing

Get found, on search engines and beyond

SEO, SEA, SMO, GEO: a complete offering to make your presence visible. We build sites technically engineered to rank, and cover the acquisition channels around them.

Our channels

The channels we activate, from organic search to optimising for AI answers.

SEO — Organic search

Technical SEO, content and link building to rank sustainably. Our strength: technical SEO — performance, structured data, architecture — built in from the design of the site.

SEA — Paid search

Google Ads and paid search campaigns to capture immediate demand, with clean conversion tracking and ROI-based steering.

SMO — Social media

Social media optimisation and presence, organic and paid, to build audience and feed traffic.

GEO — Generative engines

Generative Engine Optimization: being cited in AI answers and AI Overviews. The new front of visibility, where structured, sourced content makes the difference.

Content and editorial

Producing useful, optimised content — pages, articles, FAQs — built for real search intent, not to fill space.

Measurement and conversion

Analytics, tracking and conversion rate optimisation. We measure what pays, not just traffic.

Who it's for, what for

You have a site or product and you want it found and converting — with a partner who masters both the technical side and the acquisition channels.

  • Site or product launch

    Lay sound SEO foundations from the start rather than catching up later.

  • Qualified traffic growth

    Gain visibility on the queries that matter to your business.

  • Visibility in AI answers

    Show up in AI Overviews and generative engines, not just the blue links.

  • Controlled paid acquisition

    SEA and social campaigns steered on ROI, with reliable tracking.

Disciplines covered

SEO

Organic search — technical, content, link building.

SEA

Paid search — Google Ads, paid search.

SMO

Social media — organic and paid.

GEO

Optimisation for generative engines and AI answers.

Content

Editorial and pages optimised for search intent.

Analytics & CRO

Measurement, tracking and conversion optimisation.

Tools

The tools we use to steer visibility and measure it.

Google Search ConsoleGA4Google Tag ManagerGoogle AdsMeta AdsAhrefs / Semrushschema.orgCore Web VitalsHébergement UE

Frequently asked questions

What people ask about digital marketing.

GEO (Generative Engine Optimization) means optimising your presence to appear in AI answers — Google's AI Overviews, generative assistants. A growing share of searches ends without a click, inside an AI answer: being cited there is becoming as important as classic ranking. Structured, sourced, clear content makes the difference.
Our core business is custom development. But a site that can't be found is useless: we master technical SEO — performance, structured data, architecture — because we apply it on every project. Digital marketing is a natural extension of that expertise, through to the acquisition channels.
The two are complementary. SEA brings immediate traffic but stops when the budget stops; SEO builds a lasting asset but takes time. We often start with SEA to test plus sound SEO foundations, then rebalance based on results.
SEA is immediate. SEO plays out over months: early effects often appear within a few months, the bulk builds over time. We favour quick technical wins and targeted content over promises of instant results.
Yes. We work on your existing site for technical audit, optimisation and acquisition, whether we developed it or not.
MPWB

Want to be more visible?

Let's talk about your goals. We'll tell you which channels to activate first, and which to hold off on.

Response within 24h 100% confidential No commitment